Why We Started Blume
We saw the same story everywhere: insoles “for everyone” that were really built on men’s molds, too soft, too bulky, and quick to flatten.
Women were left choosing between sore feet or fixes that never quite fit.
Blume started to change that. We design insoles around the shape and movement of women’s feet, slim, stable, and made to last, so comfort fits real life, not the other way around